Latest ‘Legends of LIC’ Column Talks Steinway

The Instrument of the Immortals August 2013 One of the first assignments for advertising legend Raymond Rubican, when hired as a copy editor in 1919 was working on a Steinway & Sons promotion. He coined the phrase “The Instrument of the Immortals,’ widely considered by many industry insiders as one of the most brillant effective […]

Before & After: The Steinways and Their Mansion

This video shows historic photographs of the Steinway family at their home in Astoria during the 1880’s fading into present day photographs of the same location. ┬áPlease forward this to anyone who owns a Steinway Piano, who loves music, or appreciates those places that make NYC special.