Latest ‘Legends of LIC’ Column Talks Steinway

The Legends of LICThe Instrument of the Immortals
August 2013

One of the first assignments for advertising legend Raymond Rubican, when hired as a copy editor in 1919 was working on a Steinway & Sons promotion. He coined the phrase “The Instrument of the Immortals,’ widely considered by many industry insiders as one of the most brillant effective taglines in history…

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“The Legends of LIC” column is written by Greater Astoria Historical Society‘s Executive Director Bob Singleton. It appears monthly in the Long Island City Courier. Next month’s column is “Master to Apprentice Generation after Generation: The birth of the modern piano at the Steinway Mansion”

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